Complete Rebrand & Website Build for a Mission-Driven Network
Challenge
Challenge
Challenge
As a new organization, Alinea Network was building its public presence from the ground up. Its early branding and messaging had developed organically, assembled as needs arose rather than designed as a system, so its identity varied across materials and audiences, and didn't yet fully represent the organization or the network of partners it convenes. Its website likewise made it hard for partners, funders, and communities to quickly understand who Alinea is and how to engage. Alinea needed a single partner who could establish the brand properly from the start – strategy, identity, messaging, and website – and equip its partners to carry that brand forward consistently.
Solution
Challenge
Challenge
JMO Communications delivered a complete, end-to-end brand build – from discovery through public rollout – under one integrated team. We:
- Conducted brand discovery and developed strategic positioning documents to define how Alinea presents itself to each of its key audiences.
- Created a cohesive brand identity, including a new logo, unified visual identity, and messaging framework aligned with Alinea's mission and values.
- Redesigned and rebuilt Alinea's website, re-drafting all web content and writing original stories to bring the network's impact to life, then handed it over with full administrative control so Alinea's team can manage every page independently.
- Developed customized partner toolkits designed in the branding of each partner organization. These small community organizations now own a complete suite of professional communications materials in their own identity, including a strategic communications prioritization matrix, key messages, capability statements, and ready-to-use social media posts (text and visuals).
The result: a unified brand system Alinea can apply consistently across print and digital – and small community partners equipped with professional materials they fully own.
This website uses cookies.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.